1300, 1800 and 13 numbers explained: who's calling and what it costs

Who Called Australia editorial team · Updated: 31/08/2026

Three families of "business numbers" dominate Australian caller IDs: six-digit 13 numbers, ten-digit 1300 numbers (both local rate) and ten-digit 1800freephone numbers. They aren't tied to any place — the same number can answer in Sydney today and Manila tonight — and they're bought, sold and auctioned as smartnumbers. Here's what each one costs, who's behind them, and when a smartnumber on your screen should make you suspicious.

The three families at a glance

Who actually owns a smartnumber?

Two layers. The ACMA allocates the right of use to a business — often via the smartnumbers auction, where memorable patterns and phonewords go to the highest bidder. The business then has the number hosted by a carrier, and it's the carrier that appears in the numbering register. That's why our lookup shows, say, Telstra as the holder of an 1800 number even though the voice answering it belongs to a charity: the register names the network, and for many individually-allocated smartnumbers also the client the number is dedicated to. Every allocation with its date is on the number's page.

When a smartnumber is a red flag

Scammers love 1300 and 1800 caller IDs precisely because they look institutional. Spoofing the displaycosts them nothing: your phone shows a real bank's 13 number while the call comes from an overseas VoIP rack. The rule is the same as always: the display is a claim, not proof. If "your bank" calls from its official number and asks for codes, passwords or a transfer to a "safe account", hang up and dial the number on the back of your card yourself. Check the number's page here first — spoofed institutional numbers accumulate community reports fast.

Calling from overseas

13/1300/1800 numbers generally can't be dialled from outside Australia (some carriers route +61 13 forms, at international rates, if the holder enables it). If a business gives you only a 13 number and you're abroad, look for their geographic alternative — reputable organisations publish one.

Check any smartnumber against the register on its page — e.g. search it on the homepage — and see the full cost table for every family including 190x premium.

Frequently asked questions

Are 1800 numbers free from mobiles?

Yes. Calls to 1800 numbers have been free from Australian mobiles as well as landlines since an industry agreement took effect in 2015. If you're charged for an 1800 call on an Australian plan, dispute it with your provider.

What does a 1300 or 13 call cost?

From a landline: the cost of a local call, regardless of where the business answers. From a mobile: most current plans include 13/1300 calls in the standard allowance, but prepaid and legacy plans can charge timed rates — check your plan's critical information summary.

Why did a 1300 number call me? I thought they were inbound-only.

Smartnumbers are designed for receiving calls, and many organisations legitimately show their 1300/1800 number as outbound caller ID so you can recognise and return the call. But scammers spoof exactly those numbers for the same reason. Never trust the display alone: hang up and call the organisation's published number.

What is a smartnumber?

The ACMA auctions rights of use for 13, 1300 and 1800 numbers — memorable patterns (13 00 00, phonewords like 1300 FLOWERS) attract premium prices at auction. The buyer then has the number activated with a carrier of their choice.